The Internet accounts for nearly 20 percent of media consumption in the US. As advertisers bridge the gap between traditional advertising mediums and the Internet, the tremendous growth potential will be realized. The Yankee Group estimates that by 2011 the worldwide online advertising market will generate over $106.6 billion in revenue.

Specifically, the concept of paid search or pay per click ads, take a lion.s share of the paid search market.

• In 2008, according to SEMPO, 88.4% of search marketing dollars were spent on paid search ads
• In 2006, MarketingSherpa.com reported that Paid search ads ranked as the #1 performing online marketing tactic...
• Keyword (search) ads will remain the dominant type of internet advertising throughout the forecast period (2011), capturing more than one-third of annual online ad spending worldwide - IDC

Through the integration of our pay per click advertising engine, Inteliclick., we will be able derive revenues through the serving of paid search ads.

It is generally agreed that advertising on the Internet will surpass all other advertising mediums, including television. In fact, in the UK, the Internet is already the #3 advertising medium, behind television and print ads. The IAB and PwC predict that at its current rate of growth, by the end of 2009, advertising online will overtake television as the #1 advertising medium.