Everyone has heard of global warming or climate change and what it means to the planet. In an effort to curb the social and economic effects, governments have turned to the private sector for help in mitigating climate change. This has resulted in a multi-billion dollar global industry, estimated to become more than a trillion dollar market in the coming years. On July 7th, 2007, the New York Times stated Carbon will be the world's biggest commodity market, and it could become the world's biggest market over all.

Existing businesses are making changes to reduce their carbon footprint while new ventures are launching on a regular basis in order to capitalize on this rapidly emerging market. Many large oil and energy corporations are exploring new fuel solutions that are less reliant on oil production and reduce carbon emissions. Prominent automobile manufacturers are developing vehicles that use alternative fuels and are run more efficiently. New forests are being planted to provide natural carbon sequestering mechanisms. Household and everyday items such as light bulbs are being modified to indirectly reduce emissions while the new concept of buying carbon credits to offset remaining emissions is being touted as potentially one of the largest trading markets in the near future.

Like any business, much of this new enterprise being created by climate awareness requires a medium for reaching its target audience. Vendors seek innovative and creative ways to market their products and services and are turning to the Internet, to advertise and sell their products. A highly targeted niche website like www.ClimateSeek.com is an ideal medium for this purpose.